Magic Duos

The Magic Duos campaign brings fun to billboards by playfully incorporating the Coca-Cola logo into the names of favorite dishes, all set against the classic bold red backdrop. A clever visual nudge launched in bustling spots like Toronto and Mexico City, reminding everyone that food tastes better with a Coke.

There's something magical about Coca-Cola and great food: meals are the #1 drinking occasion for the brand. To celebrate this we found the most perfect pairings, all set against the classic bold red backdrop.

LIA 2024 - 2x Bronze

Comm Arts 2024 - Best of Show
Applied Arts 2024 - 4x

Credits

Agency : VML Canada / Taxi Montreal / WPP Open X
Global Chief Creative Officer : Rafael Pitanguy
Chief Creative Officer : Graham Lang
Copywriter : Alexis Caron-Côté
Art Director : Félix-Antoine Brunet
Design Lead : Sam Bullis
Group Director : Maxime Mercier, Louthiern Bonsart
Account Director : Camille Joly

↑Back to Top