In Quebec, Canada, some TV channel go off-air between 2am and 6am. Locals call this ‘sans émission’ which translates to ‘no broadcast’. But ‘sans émission’ also means ‘no gas emissions’. We saw this as a unique opportunity to create a new entertainment platform, presented by the all-electric Volkswagen ID.4.
We turned unused overnight airtime into Sans Émission, a 4-hour long comedy special starring famous Quebec comedian Pier-Luc Funk. Starting at 2am, audiences watched Pier-Luc perform 4 hours of his signature brand of improv comedy with nothing more than a soundstage, some props, and a charging EV.
CREDITS
Chief Creative Officer, Graham Lang
Executive Creative Director, Allen Kwong
Creative Director, Alexandre Béland
Creative Director, Alexis Caron-Côté
Senior Art Director, Jérôme Bajulaz
Copywriter, Alexis Caron-Côté
Copywriter, Johan af Ström
National Head of Production, Janice Bisson
Producer, Alexandrea Michaud
Account Supervisor, Lidwine Assogba
Account Manager, Virginie Calderon
PR and Communications Lead, Aaron Nilsen
Strategy Director, Amy Delafontaine
Managing Director, Marie-Josée Bourque
Group Account Director, Luc Arbour
Group Strategy Director, Andrew Ahern
President, Christine Maw
Chief Creative Officer, Graham Lang
Executive Creative Director, Allen Kwong
Creative Director, Alexandre Béland
Creative Director, Alexis Caron-Côté
Senior Art Director, Jérôme Bajulaz
Copywriter, Alexis Caron-Côté
Copywriter, Johan af Ström
National Head of Production, Janice Bisson
Producer, Alexandrea Michaud
Account Supervisor, Lidwine Assogba
Account Manager, Virginie Calderon
PR and Communications Lead, Aaron Nilsen
Strategy Director, Amy Delafontaine
Managing Director, Marie-Josée Bourque
Group Account Director, Luc Arbour
Group Strategy Director, Andrew Ahern
President, Christine Maw
Media Company, Touché! Media
Associate Media Director, Emilie Bertrand
Media Project Manager, Vincent Guitard
Associate Media Director, Emilie Bertrand
Media Project Manager, Vincent Guitard
Production Company, Freshman
Executive Producer, Daniel Libman
Director, Louis-David Jutras
Editor, Louis-David Jutras
Director of Photography, Maxime Valsan
Executive Producer, Daniel Libman
Director, Louis-David Jutras
Editor, Louis-David Jutras
Director of Photography, Maxime Valsan
Post Production Supervisor, France Youde-Poulin
Audio, Circonflex
President, CEO, Pierre Boutin
Director, Marketing, Lynne Piette
Manager, Retail Marketing, Mark Dicks
Manager, Brand Marketing, Jennifer Klepadlo
Director, Marketing, Lynne Piette
Manager, Retail Marketing, Mark Dicks
Manager, Brand Marketing, Jennifer Klepadlo