Street Swatches

To demonstrate the wide variety of paint colours available at Reno-Depot, we developed Street Swatches, a bus shelter that pairs colours captured in real time by a special camera with a colour from SICO’s paint line – showcasing SICO’s world of colours for everyone at the bus stop.

CREDITS
RÉNO-DÉPÔT - STREET SWATCHES BUS SHELTER
FALL 2016
 
Agency
SID LEE
 
Creative Director
Alex Bernier
 
Creatives
Alex Béland
Alexis Caron-Côté

Creative technologists
Julien Roub-Charland
Zachary Labrosse-Rémillard 
 
Production
SID LEE STUDIO

Producer
Marc Desjardins
 
Account Service
Daphnée Lortie
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