The Sneaky Endorsement

At the 2023 National Bank Open, IGA seized the opportunity of world number 1 Iga Swiatek's presence to promote its brand. Signs cheering on Canadian players were distributed, with messages like "Go Leylah Go" and "Go Bianca Go," along with a few "Go IGA Go." Fans eagerly grabbed these signs, especially when Sportsnet and TVA Sports handed them to Swiatek live on television, broadcast in more than 150 countries. Mentions of IGA skyrocketed by 3,000%, totalling 220 million organic impressions during the tournament. A major win for the brand.

CREDITS
Directeur exécutif de la création : Alex Bernier
Directeur de création adjoint : Alexis Caron-Côté
Directeur artistique : Félix-Antoine Brunet
Concepteur-rédacteur : Olivier Goulet-Lafond
Directrice service-conseil : Priscilla Marullo
Équipe service-conseil : Mathilde Fresne et Sarah Brochet

Production : Kélian Desaga
Motion design : Isabelle Vouligny, Noah Dauphinais

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