Live Swatches

To demonstrate the wide variety of paint colours available at Reno-Depot, we developed Live Swatches, an app that let users pair any colour captured in real time by the camera with colours from SICO’s paint line, and have fun discovering the 1,800 names in the collection.

CREDITS

Agency : SID LEE
Creative Director : Alex Bernier
Creatives : Alex Béland, Alexis Caron-Côté
Creative technologists : Julien Roub-Charland, Zachary Labrosse-Rémillard
Production : SID LEE STUDIO
Producer : Marc Desjardins
Account Service : Daphnée Lortie

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